House of Kolor® Introduces Stunning New Technology for High-Definition Color Shifting

New Kameleon FX Packs in Five Color Combinations Are Easy to Use and Provide an Exceptionally Clean Color Shift That Catches the Eye

CLEVELAND – Jan. 9, 2024 – House of Kolor® has introduced a dramatic new color-shifting technology that creates an instantaneous, hard-hitting shift in color without a gray area or mottling between colors.

New Kameleon FX packs, which are part of the Shirim2 paint system, contain pearls tightly controlled in thickness, creating uniquely clean effects when applied in layers over black paint.

One of the most exciting aspects of the new Kameleon FX packs is their ease of use. Designed for any painter – beginner to pro – the packs have excellent flow characteristics. You can lay down and align the pearl with great ease, even without a high-caliber skill set. The result is a reliably crisp transition between colors.

“Color-shifting paint has been around since the 1990s, but this new technology creates an intense, exceptionally clean transition between colors that is entirely unprecedented in the automotive industry,” said Brian Lewis, Global Product Manager for House of Kolor, which is owned by Sherwin-Williams. “We hope to generate a lot of enthusiasm for the new offering among our House of Kolor fans – especially when it comes to the new Black to Red Kameleon FX pack.”

The other new Kameleon FX packs are older colors that were re-engineered with the new technology: Red to Gold, Green to Purple, Cyan to Purple, and Blue to Red. They are applied in three coats over a black basecoat.

Below: New House of Kolor® Kameleon FX packs deliver color-shifting technology that creates an instantaneous, hard-hitting shift in color without a gray area or mottling in between colors. Available colors featuring the technology include a new Black to Red color pack, as well as multiple older colors that now feature the new technology, including Red to Gold, Green to Purple, Cyan to Purple, and Blue to Red.